For over 30 years, we have been dedicated to serving our customers and providing exceptional timepieces as a parallel import store. Throughout the years, we've listened to the struggles faced by our customers and understood their concerns:
"Genuine products are safe but expensive," while "parallel products are cheap but unsettling."
Today, we put an end to this eternal dilemma.
If you understand the concept of parallel imports leading to lower prices, you may realize that you could have been paying more than necessary by purchasing from an authorized store. Now, you have the opportunity to obtain the best price and peace of mind.
By buying from a parallel importer who shares your passion for watches can make your watch life more fulfilling than ever before - at an affordable price, yet still reliable.

Surprisingly, the same product can be cheaper if it comes from a different route.

What are parallel imports?

Parallel imports refer to products that are not purchased from domestic distributors but rather from authorized retailers overseas. The key difference is that these products are not subject to fixed prices, allowing them to be sold at various price points. The reason behind the lower prices of parallel imports lies in purchasing these products in bulk at favorable exchange rates. This enables us to offer many products at significantly lower prices than domestic options.
To ensure the authenticity of our products and prevent the mixing of counterfeit goods, we primarily source our products directly from authorized overseas retailers. Even when purchasing from Japanese wholesalers, we exercise caution and trust by selecting only those with decades of experience and a reliable reputation.

Worried about damage or stains on the product?

Since this is an expensive branded watch, it goes without saying that it will be handled with the utmost care, with strict packaging so that it will not be damaged during transportation from overseas. In the unlikely event that there are scratches or stains on the leather from being displayed in an official overseas store, they will be sold with the indication of [Outlet Product].

Actually,there are so many advantages of buying from a parallel import store.

In fact,The resale value remains unchanged even when purchased from an authorized store.

Lately, there has been a rise in the popularity of card-based international warranties that lack information about the country of purchase, store name, or individual name. This means that whether you buy a product from a regular store or a parallel store, there is no difference in the purchase price. This has become a widely accepted practice within the retail industry.
If you are buying the watch as a keepsake or a gift, it is understandable that you will buy it at an authorized store, but if you are buying it for yourself and are likely to sell it eventually, then would you still buy it at an authorized store?

In fact,When purchasing a replacement watch, you'll find that the process is remarkably smooth.

Parallel import stores are a great option for selling your current watch and buying a new one. These stores offer clear benefits for you. Not only can you conveniently purchase the watch you desire, but you can also sell your current watch which has been sitting in your drawer for some time at a high price. In some cases, you may even receive a significant amount of change. (We do not buy watches from customers of foreign nationality.)

In fact,There is a high probability that the store carries popular models as well as rare models.

Another advantage of parallel import stores is that you can have a wide selection of popular models.
Unlike authorized stores, which often have a limited number of popular items in stock each year, in the case of parallel import stores, you can buy more if they sell out, so popular models are much more likely to be in stock than in authorized stores.

In fact,Authorized stores often provide discounts on overhaul fees. What does that really mean?

When you purchase a watch from an authorized store, depending on the brand, you may enjoy advantages like "discounts on basic overhaul charges." This raises an important question: Is it more cost-effective to buy from an authorized store or a parallel store?
Consider this scenario: Imagine purchasing a watch from our store at a remarkable discount of 200,000 yen below the regular retail price. Now, let's discuss the basic overhaul charge typically offered at authorized stores. In this case, the charge would be reduced to 40,000 yen, which is half the usual price of 80,000 yen.
Considering that you would need 5 overhauls over a span of 20 years, with an average interval of once every 4 years, it becomes evident that the decision of where to purchase your watch holds significance.
If you have a preference for renewing your favorite timepiece by replacing it when an overhaul is imminent, it raises the question of whether buying from an authorized store or a parallel store is the wiser choice. The answer should naturally become apparent based on your watch-wearing lifestyle and priorities.

The Importance of Choosing a Reliable Parallel Import Store!

It is true that parallel import stores can offer competitive prices, but not all stores are created equal. When considering a purchase, it's crucial to be aware of certain factors.
In the case of parallel import stores, policies regarding returns, warranties, and after-sales service can vary significantly among different establishments. This becomes particularly critical when purchasing a mechanical watch, as post-purchase maintenance plays a vital role in its longevity. With numerous parallel import stores available, let's explore the key points to consider when selecting a store.

Three Major Considerations
for Identifying a Trustworthy Parallel Import Store!

  1. Is there a physical store?

    Purchasing high-end branded watches requires a sense of security, which may be lacking when buying from an online-only shop or a store located in a rented office space. Establishing a standalone store in a prime location necessitates a significant amount of capital investment, making it unlikely for them to jeopardize their reputation by selling counterfeit watches.

    Since 1995, Jubilee has been a renowned specialist store for branded watches, with a physical store located in Osaka's bustling shopping district, Shinsaibashisuji Shopping Street!

    JUBILEEの入口の外観
  2. Is the product genuinely in stock at the store?

    After carefully considering and agreeing to proceed with your purchase by clicking the "purchase" button, receiving a cold email stating that the product is out of stock or that the price has significantly increased would be disappointing. It's especially disheartening after investing time and effort into the decision-making process.
    Maintaining a substantial inventory of expensive watches requires significant financial resources. Some stores rely on wholesalers' inventory lists, leaving their online stock unchanged, only to realize later that the desired watch is no longer available.
    To avoid such inconveniences, it is advisable to choose a store that maintains actual stock, ensuring that the desired watch is readily available for purchase.

    At Jubilee, we consistently maintain an inventory of over 1,000 watches in stock! All our products are kept in-house, providing you with peace of mind and eliminating the need to start your search for the perfect timepiece from scratch.

    JUBILEE店舗内の様子
  3. Is the after-sales service reliable?

    A mechanical watch consists of delicate components crafted with precision at the scale of millimeters or even smaller. While it is designed to be resilient for everyday use, there is still a possibility of issues arising due to minor factors. Therefore, when choosing a shop, it is crucial to consider their repair guarantees and after-sales service.
    Having a long warranty period is undoubtedly important, but equally vital is selecting a shop where you can entrust maintenance beyond the warranty period with confidence.

    At Jubilee, we offer an extended warranty of 5 years for new Rolex watches, 2 years for other new brands, and 1 year for all pre-owned items. Furthermore, we collaborate with a reputable repair workshop that employs skilled watchmakers, ensuring that subsequent overhauls are available at a discounted price.

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